Catalogue and variants
Attributes, variants, images, alternative units and barcodes per item, shared by sales, stock, POS and accounting.
Product lifecycle
States from development to active, discontinued and phased out, with rules blocking sale once inactive.
Multi-channel campaigns
Budget, actual cost, content and lead source per campaign, comparable across channels in one report.
Revenue attribution
Track from first touch to cash collected, with cost per acquired customer and campaign return.
Forms and landing pages
Leads land straight in CRM with their source attached — no intermediate file, no lost attribution.
Pricing and promotions
Programmes by channel, period, product group and conditions, activating on the schedule you set.
Portfolio analysis
Revenue, margin, turnover and contribution by group, so you can keep, push or drop a line.
Product content
Descriptions, images, technical documents and spec sheets reused across quotes, website and sales material.
Content library
Reusable articles, images and templates shared across campaigns, with versions and an approval state.
AI content drafting
Drafts product copy, posts and emails in the house voice; an owner approves before anything ships.
Automated lead scoring
Rule sets scoring behaviour and attributes, handing hot leads to sales the moment they cross the threshold.
Channel attribution
Revenue traced back to channel and campaign — from first touch through to cash collected.
Sales channel management
Define channels and attach channel-specific price lists and promotions.
Campaign ROI reporting
Budget, actual spend and revenue generated per campaign, side by side.
